Intel IBC 2013, Amsterdam
An Immersive Experience
To give our booth for Intel real stand-out quality at broadcast technology show IBC, we created a completely immersive experience to demonstrate how high quality media content can be shared by multiple devices right around the home. Showcasing the new Intel Puma hub, a smart home services gateway, we designed and developed
built a 130m2 stand that combined spaces for product promotion with dedicated areas for hospitality and Intel partners. At the creative heart of the booth, we built a beautifully immersive media room with four active surfaces showing wall-to-wall video content to truly envelop the visitor in Intel’s compelling broadcast story.